VTG 1969 PEPSI COLA RETAILERS WHOLE APPLE THE BIG ONE ADVERTISING CAMPAIGN BOOK

Description

Offered here is a PEPSI Cola soft drink / soda water advertising campaign book. It was intended for RETAILERS, and not the general public. It is oversized, and measures 15 & 1/2 by 11 & 1/2 inches. The book is spiral bound and the pages are on heavy "card stock" paper. The cover reads: "this summer...GET THE WHOLE APPLE." The first page inside tells how "Private Label Is Biting Into Your Business." ("Private Label" being small, independent brands.) It reads (in part): "private label share in chains expected to reach 30% by 1972." No date of publication is listed, obviously this was made PRIOR to 1972. Some photos of newspapers in the back are dated, "1969" and I believe that is when this was made.) The following pages have suggestions on how to advertise and promote Pepsi-Cola. The slogan, "The BIG 1" is used throughout the book. Not counting the covers, it has 21 pages colorful pages. The condition is probably FAIR. There is SOILING ON THE COVERS and first page. The other 20 pages are clean and bright. NOTE - the book has a "MUSTY OLD PAPER" scent. It is guaranteed to be old & original - printed over 50 years ago - or your money back.
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